Paula's Choice

Paula’s Choice in Pakistan – Science-Backed Skincare for Every Skin Type Discover Paula’s Choice in Pakistan at The Makeup Planet, your trusted source for fragrance-free, research-backed skincare. Known for its powerful yet gentle formulas, Paula’s Choice offers solutions for acne, anti-aging, hydration, and sensitive skin. From the iconic BHA Liquid Exfoliant to high-performance retinol treatments, every product is designed to deliver visible results without irritation. Paula's Choice is an American skincare company that was founded in 1995 by Paula Begoun, a well-known skincare expert and author. Begoun, who had previously written several bestselling books on skincare, including "Don't Go to the Cosmetics Counter Without Me," was inspired to create her own line of skincare products that would provide effective, gentle, and affordable solutions for common skin concerns. Paula's Choice quickly gained popularity among skincare enthusiasts, who appreciated the brand's commitment to transparency, honesty, and customer satisfaction. Today, Paula's Choice is a leading brand in the skincare industry, offering a wide range of products that cater to different skin types and concerns. The brand's products are known for their high-quality, clinically-tested ingredients, such as retinol, vitamin C, and niacinamide, which help to address various skin concerns, including acne, aging, and hyperpigmentation. Paula's Choice has gained a reputation for its effective, gentle, and affordable products, as well as its commitment to transparency, sustainability, and customer satisfaction. With its emphasis on skincare expertise, quality ingredients, and customer trust, Paula's Choice has established itself as a respected and beloved brand in the skincare industry. Paula’s Choice Exfoliants – Gentle Yet Effective Skin Renewal Achieve smoother, brighter, and clearer skin with expertly formulated exfoliants: Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant – Unclogs pores, reduces blackheads, and smooths skin. Paula’s Choice 8% AHA Gel Exfoliant – Gently resurfaces and improves skin tone. Paula’s Choice 10% Niacinamide Booster – Minimizes pores and brightens skin. Paula’s Choice Serums – Potent Formulas for Targeted Skincare Powerful treatments designed to fight signs of aging, acne, and hyperpigmentation: Paula’s Choice 1% Retinol Treatment – Firms skin and reduces fine lines. Paula’s Choice C15 Super Booster – Brightens and evens skin tone with vitamin C. Paula’s Choice Hyaluronic Acid Booster – Deeply hydrates and plumps skin. Paula’s Choice Moisturizers – Hydration & Skin Barrier Protection Lightweight yet nourishing moisturizers for every skin type and concern: Paula’s Choice Resist Barrier Repair Moisturizer – Strengthens skin with retinol and antioxidants. Paula’s Choice Water-Infusing Electrolyte Moisturizer – Boosts hydration and balances oil production. Paula’s Choice Clear Oil-Free Moisturizer – Perfect for acne-prone and oily skin. Paula’s Choice Cleansers & Sunscreens – Daily Skincare Essentials Maintain a healthy, balanced complexion with gentle yet effective formulas: Paula’s Choice Hydrating Gel-to-Cream Cleanser – Removes dirt while keeping skin soft. Paula’s Choice Defense Essential Glow SPF 30 – Protects skin while adding a natural glow. Paula’s Choice Clear Pore Normalizing Cleanser – Fights acne without over-drying the skin. About The Makeup Planet The Makeup Planet was founded by individuals who LOVE everything makeup and skincare. One fine day, they noticed that the Pakistani market lacked affordable, 100% original, and the latest makeup and skincare products. They decided to take it upon themselves to ensure that the Pakistanis were not left behind when it came to buying and owning the trendiest makeup and skincare products. And now, 8+ years later, we are one of the biggest online makeup and skincare stores in Pakistan that offers original products at the cheapest rates possible. We make sure that our customers are happy and satisfied with our products and after-sale services as well. We are authorized distributors and resellers of international products so you can trust us when we say we offer authentic makeup and skincare products. Our goal is to empower our customers and unleash their hidden beauty with the help of our products - all this while offering THE BEST shopping experience online. So, what are you waiting for? Buy from The Makeup Planet and enjoy new products while saving money! Why Buy Paula’s Choice from The Makeup Planet? 100% Authentic, Fragrance-Free, Science-Backed Skincare – Sourced directly from Authorized Distributor Clinically Proven Formulas for Real Results – Dermatologist-recommended. Hydrating, Acne-Fighting & Anti-Aging Solutions – Suitable for all skin types. Fast & Reliable Delivery – Across Pakistan.